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Cool Socks And A Compassionate Model: Bombas Changes The Game

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Socks are far and away the most requested item at homeless shelters, and it isn't difficult to see why. As anyone who spends a lot of time outdoors can tell you, a good pair of socks can be your best friend.

Six-year-old cult favorite Bombas knows that. And they've created a business model that not only updates the quality of socks for the consumer, but gives back by donating pairs to the homeless. In fact, for every pair the firm sells, they donate another pair to someone in need. And we are talking about a lot of socks: to date they've donated 8.6 million pairs.

The popular socks have some clever innovations, including a honeycomb system that actually increases arch support. And people love them, with sales continuing to climb. For more about this remarkable and compassionate new company, read the Business Insider feature.

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