The Power Of Why: Juliana Fetherman and MAF


The founder and CEO of Making Authentic Friendships (MAF), a web-based app that helps kids and adults with special needs to make friends, Juliana Fetherman has always had a uniquely strong motivating force: her younger brother Michael, who was diagnosed with autism and ADHD. Michael struggles with forming friendships, a common problem among those with his diagnosis.

Like many new entrepreneurs, Fetherman faced a steep learning curve when she started out. But she stuck with it, and MAF is currently serving the special needs community in 30 states, 12 countries and 5 continents – and all this from a 23-year-old with no prior business experience.

In the recent Forbes feature, the young entrepreneur shares six pieces of advice on how to persist when dealing with unfamiliar challenges. It's a compelling read, and you can find the article here.


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